Product Marketing Manager

About Reality AI Lab

Reality AI Lab is advancing open-source AI tools that empower global education and career growth. Our mission is to develop AI Agents that support educators and learners worldwide, beginning with Marvel AI (an AI Teaching Assistant) and Sky AI (an AI Career Coach). Our tools are designed to make education more accessible and provide career-focused solutions that help people thrive.

Role Overview

We are seeking an Intermediate Product Marketing Manager to develop and execute marketing strategies that highlight Reality AI Lab’s open-source AI tools. In this role, you’ll be responsible for understanding our users’ needs, crafting compelling product messaging, and managing go-to-market strategies to engage a global audience of educators, learners, and contributors. This role is ideal for someone with experience in product marketing who is passionate about promoting open-source innovation in the AI and educational technology space.

Key Responsibilities

• Market Research and User Insights: Conduct market research to understand the needs, challenges, and motivations of our target audience, including educators, students, and contributors. Gather insights to shape product positioning and messaging.
• Develop Product Messaging: Create clear, compelling product messaging that communicates the value and impact of Reality AI Lab's tools, emphasizing their benefits in education and career development.
• Go-To-Market Strategy: Design and execute go-to-market strategies for new features and product updates, ensuring alignment with Reality AI Lab's mission and goals. Coordinate cross-functional activities to ensure successful launches.
• Content Creation and Management: Develop and oversee marketing content, including website copy, blog posts, newsletters, case studies, and social media updates, to engage and educate the community about product features and benefits.
• Community and Contributor Engagement: Partner with community managers to build strategies for engaging contributors and users, encouraging adoption, and gathering feedback on product experiences.
• Performance Tracking and Reporting: Track and analyze marketing metrics, including user engagement, feature adoption, and community growth, to assess campaign effectiveness and inform future marketing strategies.

Requirements

• Experience in Product Marketing: Background in product marketing, brand management, or a related role, ideally within technology or open-source communities.
• Strong Communication and Storytelling Skills: Excellent written and verbal communication skills with the ability to create compelling product narratives and engage diverse audiences.
• Analytical Skills: Ability to analyze market research, user data, and campaign metrics to inform marketing strategies and optimize future efforts.
• Project Management and Organization: Proficient in managing multiple projects and cross-functional activities, with a talent for organizing and executing go-to-market plans.
• Familiarity with Open-Source Culture: Understanding of open-source community dynamics and a commitment to supporting user-driven growth and innovation.
• Passion for Education and Technology: Interest in advancing education and career development through open-source AI tools and a desire to create meaningful impact.

Additional Information

• Commitment: Part-time, unpaid open-source contribution role with flexible scheduling.
• Duration: 1-6 months, remote work setup.
• Diversity and Inclusion: Reality AI Lab is an equal opportunity organization, committed to fostering a diverse and inclusive environment.