Co-Founder & Head of Marketing

About Reality AI

At Reality AI, we’re reimagining the future of education and enterprise training with our revolutionary Reality AI Workforce—a team of human-like digital co-workers designed to transform how organizations and institutions learn, grow, and succeed.

Our AI-powered digital co-workers empower education and corporate training teams by assuming complex, decision-centric roles in a wide range of critical areas, including:

• Educator Solutions: Enabling schools, colleges, universities, bootcamps, and vocational programs to deliver scalable, engaging, and effective learning experiences.
• Enterprise Solutions: Supporting talent development, leadership training, employee onboarding, compliance, and partner enablement programs.
• Customer & Partner Enablement: Driving customer education, onboarding, and ongoing support enablement, ensuring exceptional learning outcomes and user satisfaction.
• Revenue Enablement: Enhancing sales demonstrations, proofs of concept (POCs), and go-to-market strategies to accelerate organizational growth.

Our solutions span multiple domains:

• Education: School districts, universities, bootcamps, and learning platforms.
• Workforce Development: Talent development, continuing education, and vocational training.
• Corporate Enablement: Customer education, partner training, and support enablement.
• Government and Non-Profit Programs: Empowering diverse initiatives through tailored training and development solutions.

We offer a blend of open-source AI co-workers, like Marvel AI (an AI Teaching Assistant) and Sky AI (an AI Career Coach), along with proprietary innovations such as Rex AI (an AI Personal Tutor) and Kai (an AI Learning & Development Manager).

The Reality AI Workforce excels in adaptability and continuously learns from interactions with human colleagues to deliver personalized and impactful outcomes. Whether enabling students, employees, or partners, Reality AI is at the forefront of innovation in education and training.

Role Overview

As the Co-Founder & Head of Marketing, you will lead the strategic planning, execution, and optimization of B2C and B2B omni-channel marketing campaigns for Reality AI. Your mission is to build a globally recognized brand that resonates with audiences in education, edtech, and AI. You’ll be responsible for driving awareness, adoption, and engagement across diverse channels while shaping our messaging and positioning to communicate the transformative potential of our Reality AI Workforce.

This is a unique opportunity to spearhead both creative and performance-driven marketing strategies for a rapidly growing AI startup. This position is equity-based and part-time until Pre-Seed/Seed funding is secured.

Key Responsibilities

• Marketing Strategy Leadership: Develop and execute a comprehensive marketing strategy for both B2C and B2B audiences, focusing on education, edtech, and enterprise training markets.
• Brand Building: Establish and grow Reality AI as a trusted and innovative brand within the AI, education, and enterprise training spaces.
• Omni-Channel Marketing: Manage end-to-end marketing campaigns across all channels, including digital (social media, search, email, content), traditional (PR, partnerships), and experimental channels.
• Content Marketing: Create compelling, thought-leadership-driven content that positions Reality AI as an authority in education and AI-driven workforce development.
• Demand Generation: Drive awareness and lead generation efforts through targeted campaigns, webinars, events, and partnerships.
• Customer Segmentation: Leverage data to deeply understand and segment our audience to deliver personalized and impactful marketing messages.
• Partnerships and Collaborations: Work with strategic partners in the education, AI, and enterprise training industries to co-create marketing initiatives and increase visibility.
• Data-Driven Optimization: Measure, analyze, and optimize marketing performance across all channels to maximize ROI and drive business growth.
• Team Building: Plan for and build a high-performing marketing team as the company scales, fostering a culture of innovation and excellence.

Requirements

• Marketing Leadership Experience: Extensive experience in leading omni-channel marketing strategies for both B2C and B2B audiences, with a proven track record in brand building and demand generation.
• Expertise in Education and AI: Deep understanding of marketing in the education, edtech, or AI industries.
• Brand-Building Skills: Demonstrated success in crafting compelling brand narratives and building a strong, recognizable brand.
• Digital Marketing Expertise: Hands-on experience in digital marketing, including social media, SEO/SEM, email marketing, and content strategy.
• Performance Marketing: Proficiency in running data-driven marketing campaigns and optimizing for customer acquisition and retention.
• Creative and Analytical Mindset: A balance of creativity and analytical thinking to execute campaigns that are both visually impactful and performance-focused.
• Communication and Storytelling: Exceptional ability to craft clear, persuasive messaging for diverse audiences.
• Data and Analytics: Strong understanding of marketing analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and measure campaign performance.
• Educational Background: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field (or equivalent industry experience).

Why Join Us?

• Co-Founder Opportunity: Be part of the founding team and lead the marketing efforts for a transformative AI startup.
• Equity-Based Role: This position is part-time and equity-based until Pre-Seed/Seed funding is raised.
• Build a Global Brand: Establish a brand that is at the forefront of AI-driven education and workforce enablement.
• Creative Freedom: Shape the marketing vision and strategy from the ground up, working with a highly collaborative and innovative team.
• Industry Impact: Work at the intersection of AI, education, and enterprise training to drive meaningful change in the way organizations learn and grow.